What is IIHS In Car Commercials Mean?

What is IIHS In Car Commercials Mean?

Safety Matters! Understanding IIHS in Car Commercials

If you’ve ever watched a car commercial or done some research on the latest vehicle models, you might have come across the acronym IIHS. It’s often mentioned with regard to safety features and ratings. This IIHS rating plays a crucial role in helping consumers make informed decisions about the safety of the cars they’re considering. The experts at Tracy’s Tire Pros in Wichita explore what IIHS stands for, what it does, and why it’s important in the world of automobiles.

So then, what exactly is IIHS?

IIHS stands for the Insurance Institute for Highway Safety. This organization is an independent, non-profit research and education institution dedicated to reducing the number of motor vehicle crashes, injuries, and fatalities on the road. It was founded in 1959 and is funded by auto insurance companies, which is why it often focuses on vehicle safety, as safer cars can lead to fewer insurance claims and, consequently, lower costs for insurers.

The IIHS’s mission is to conduct research and report findings to improve motor vehicle safety. One of the key ways they do this is by conducting comprehensive crash tests and issuing safety ratings for various vehicle makes and models.

The IIHS conducts a range of crash tests to evaluate vehicle safety in different scenarios. A few of the most notable tests include front, rear, and side crash tests, roof strength, headlight performance and crash avoidance and mitigation. The IIHS then rates vehicles based on their performance in these tests and assigns it safety ratings. This can be extremely helpful when you are looking to buy a safe car.

Safety Ratings

The IIHS safety ratings are often seen as a gold standard for vehicle safety in the automotive industry. The ratings include:

  • Top Safety Pick: This rating recognizes vehicles that perform well in crash tests, have effective headlights, and offer advanced driver assistance systems.
  • Top Safety Pick+: This is an even higher accolade, awarded to vehicles that excel in all safety aspects, including specific headlight performance criteria.

IIHS, the Insurance Institute for Highway Safety, is a key player in the field of vehicle safety. But so too is your local mechanic who is tasked with making sure your vehicle is in top-notched condition. Tracy’s Tire Pros has three locations to make your car maintenance convenient and keep you safe on the road: 525 E. 1st Street North, 3804 W. Maple St, or 11770 W. 21st Street N.

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